Web Design
Doxsee Legend
About the Client
Bob Doxsee is a professional speaker of Long Island’s commerce and societal history. The Doxsee Sea Clam Co. was one of the oldest family-owned and operated seafood businesses in New York State. His stories are a reflection of how much life and business have changed on Long Island over the past 150 years.
Overview
The Project
- Responsive Web Design & Development
- 7 Pages
Team
- Fat Guy Media
- Web Designer
- Account Manager
- Content Writer
- Sales
- Client
Year
- 2019
My Core Tasks
Discover & Define
- Sitemap
- Research: Competitors, Brand Assets,
Design
- Moodboard
- Wireframes
- Graphics Creation
Implementation
- Live Build
- Browser & Responsive Testing
My Primary Toolset
- Microsoft Word
- Microsoft Excel
- Teamwork
- Adobe: XD, Photoshop, Illustrator
- HTML
- CSS
- WordPress
- Google: Analytics, Tag Manager, Search Console
- 3rd Party Extensions
Before
The Challenges
Content Collection
Organizing all assets from the previous website to make sure we had everything needed for the new final product
Consolidation
Since the previous website had a lot of inner links that weren’t easily accessible, we needed to compile all of those links into the new 7 page website
The Reasoning
- In order to invest in the user’s emotions, historical significance should be conveyed via content and visuals
- Create a traditional, natural and tactical tone throughout the design
- Use visual assets directly from Doxsee’s Asset Library
- Direct website visitors towards the “Hire Bob” page through call-to-action buttons
Typography, Color Scheme, and Button Styles
Desktop Low Fidelity Wireframes
The Solution
- Typography: Serif header with a sans-serif paragraph choice to convey a traditional voice with modern sensibilities.
- Colors: Warmer Tones such as brown, tan, white as well as a gradient combination of yellow and orange. This conveys a sense of history and tactile experience.
- Graphics: Using provided imagery for the backgrounds, textures, focused colors, and especially the re-created poster art upheld the historical significance of the content.
- Layout: The use of ripped paper, fade, and gradient effects all add to achieve a more vintage effect between content sections.
- User Flow: Focused the call-to-action buttons on “Hiring Bob” page for his speaking engagements, along with learning about the history of the Doxsee legacy.
The Results
Bob Doxsee and his family were thrilled with the new website design. They were excited to have a place online to promote Bob’s speaking engagements and a version of Doxsee History that is responsive as well as user-friendly.
