Web Design
Green Art Plumbing
About the Client
Green Art Plumbing Supply provides services for a wide range of plumbing, heating, kitchen, bath, and home supplies for both residential and commercial projects. With multiple locations across Long Island, Green Art prides themselves on delivering the highest quality materials for the best value, and has grown to become an industry leader in their space.
Overview
The Project
- Responsive Web Design & Development, Marketing Designer
- 18 Pages
Team
- Fat Guy Media
- Web Designer
- Account Manager
- Content Writer
- Sales
- Client
Year
- 2018
My Core Tasks
Discover & Define
- Sitemap
- Research: Competitors, Brand Assets,
Design
- Moodboard
- Wireframes
- Graphics Creation
Implementation
- Live Build
- Browser & Responsive Testing
My Primary Toolset
- Microsoft Word
- Microsoft Excel
- Teamwork
- Adobe: XD, Photoshop, Illustrator
- HTML
- CSS
- WordPress
- Google: Analytics, Tag Manager, Search Console
- 3rd Party Extensions
Before
The Challenges
Organization of User Flows and Priority Pages:
The ultimate focus was on 4 key areas of entry and to create a higher possibility for conversions for the user persona’s created.
- The Residentially Focused Persona Homeowners & interior designers
- The Commercially Focused Persona Individuals & businesses relating to contracting
- The Showroom Focused Persona Wants to preview a showroom or portfolio prior to visiting in person
- The Brand Focused Persona Wants to preview the brands that Green Art provides and determine if it applies to the user’s project
The Reasoning
- Focus on user flows and bucketing the variety of the content pages to reflect the persona’s needs and the client’s goals
- Create a site with elegance and minimalism at the core of the design, to reflect the client’s multiple interior locations and the core brand values of Green Art Plumbing
- Make the website expandable, for the ability to grow efficiently for future marketing goals
Typography, Color Scheme, and Button Styles
Desktop Low Fidelity Wireframes
The Solution
- Typography: Modern sans-serif type choices with some hints of script to balance eachother out
- Colors: White & Green being the core colors site-wide to associate with the Green Art brand.
- Layout & Design: An overall focus on sharp lines, rectangular shapes, as well as overlapping content and visuals to create a modern approach with a clear hierarchy
- User Flow: Creating lines of conversions for a variety of potential user flows, depending on the users interest (based on the Showrooms, Residential, Commercial, & Featured Brands personas)
The Results
Green Art was delighted with their new website. Additional brands have connected with them in order to have a featured web presence which has become an additional source of revenue for the company.
The website has grown from 18 pages to 28+ content-driven pages since launch, along with an active blog, customer portfolio, and events calendar.
Testimonial
“Turned our website from a dead end to fully interactive, informative, and beautiful. Not to mention boosted our SEO results. Staff is a pleasure to work with. They are attentive to every request and happy to teach us new things about marketing. I recommend to all who are looking to increase their online presence and give their business a competitive edge.”
– Stephanie Kurtzman, Green Art Plumbing
Analytic Goals Data:
August 2020 – August 2021
Users: 55K
Sessions: 72K
190+ Form Leads
1400+ Phone Call Clicks
