Web Design

Plattduetsche Home Society

About the Client

The Plattduetsche Home Society is a senior living housing complex located in Nassau County. Their Adult Home units and Enriched Housing apartments are of various sizes – including studios and one or two bedroom units. Since 1923, the Home Society has been helping Long Island seniors live a full, happy and healthy retirement.

Overview

The Project

Responsive Web Design & Development, Marketing Designer
11 Pages

Team

Fat Guy Media
- Web Designer
- Account Manager
- Content Writer
- Sales
Client

Year

2020

My Core Tasks

Discover & Define

Sitemap
Research: Competitors, Brand Assets,

Design

Moodboard
Wireframes
Graphics Creation

Implementation

Live Build
Browser & Responsive Testing

My Primary Toolset

Microsoft Word
Microsoft Excel
Teamwork
Adobe: XD, Photoshop, Illustrator
HTML
CSS
WordPress
Google: Analytics, Tag Manager, Search Console
3rd Party Extensions

Before

Project Goals

Gain leads for potential residents as well as the ability of leading them through a virtual tour
Accentuate the differences between the Adult Home and Enriched Housing to users
Clearly lay out the benefits and amenities of the Home Society

The Challenges

Definitions

Clearly defining the types of locations that exist at Plattduetsche internally, then producing ways to define them to the public through their differences for ease-of-understanding.

Virtual Tour

Developing a technical solution in order to send a private Virtual Tour video to users who submit a form, in order to narrow down leads of interest.

Web Brand Creation

As we were starting from scratch with a digital visual identity, the team had to work together with the Plattduetsche Home Society to make sure the visual message was on target for their goals as well as approachable to their users.

The Reasoning

Creating a web brand identity for Plattduetsche and showcasing the home society through visual imagery, clear layouts, and color blocking to convince users to reach out to the client
Convey a friendly and welcoming atmosphere for potential residents to envision themselves living their lives there

Typography, Color Scheme, and Button Styles

Desktop Low Fidelity Wireframes

The Solution

Typography: Serif header with a sans-serif body choice. This conveys the historical presence of the organization but with modern sensibilities.
Colors: White and blue being the core colors with accents of a subtle tan and pink call-to-action to further stand out.
Layout: Clear hierarchy was established by creating an overall focus of curved edges within assets, a grid structure, along with the layering of elements for users to follow.
User Flow: Throughout the website, the values and benefits of living at Plattduetsche have been displayed at its core, with a general overarching focus on call-to-action buttons that lead the user to the Take a Virtual Tour page. From here, they would be able to gain access to a video tour once they filled out the form.

The Results

The client was ecstatic with the results of the project. With users who filled out the Virtual Tour form, many of them have them taken guided in-person tours of the facilities.