Web Design
Shiro of Japan
About the Client
Shiro of Japan is a sushi and hibachi hotspot located in Carle Place, Long Island. Executive Chef, Hiro Ishikawa, is a pioneer in the sushi world, having assisted in creating popular sushi rolls. Shiro of Japan provides private parties and dinners with traditional cuisine and live chef services. Additionally, they specialize in sushi wholesale services, catering, takeout, and delivery.
Overview
The Project
- Responsive Web Design & Development
- Custom E-commerce Solution
- 20+ Pages
Team
- Fat Guy Media
- Web Designer
- Account Manager
- Content Writer
- Sales
- Client
Year
- 2020
My Core Tasks
Discover & Define
- Sitemap
- Research: Competitors, Brand Assets,
Design
- Moodboard
- Wireframes
- Graphics Creation
Implementation
- Live Build
- Browser & Responsive Testing
My Primary Toolset
- Microsoft Word
- Microsoft Excel
- Teamwork
- Adobe: XD, Photoshop, Illustrator
- HTML
- CSS
- WordPress
- Google: Analytics, Tag Manager, Search Console
- 3rd Party Extensions
Before
The Challenges
Behind the Times
Shiro’s online presence had fallen behind the competition, and was due for a massive update
Efficiency Online & in Restaurant
Clarifying the goals of the e-commerce solution in order to have the most efficient solution for the in-house Shiro employees and customers
Balance
Balancing the clients goals with the needs of the user
The Reasoning
- Taking inspiration from the restaurant exterior, interior, and Shiro’s existing brand. Then translating it to a user-friendly, digitally-designed space to create a true connection to both
- Emphasizing the strategic balance of the services and features Shiro of Japan has to offer, such as information about the on-site restaurant and the ability to order online
- Develop user paths that encourage conversions, such as placing a catering order or making a reservation
Typography, Color Scheme, and Button Styles
Desktop Low Fidelity Wireframes
The Solution
- Typography: An elegant serif header and sans-serif font body to help convey a sense of tradition and weight
- Colors: Red, white, tan, and black as the primary site colors in accordance with the Shiro brand along with hints of pink and blue as accents
- Graphics: Using brush stroke elements that are hierarchical separators, and illustrative backgrounds to accentuate the restaurant’s imagery. Some parallax backgrounds were used to add a layer of dynamism
- Layout: With an overall focus on linework and a blend of textured elements, this helped create a modern yet traditional approach to the website, allowing for an authentic representation of Shiro of Japan, but in a digital format
- User Flow: Creating a streamlined and strategically segmented flow of navigation by balancing call to action prominence and segmenting the restaurant’s services and features
The Results
The client was happy with the results of the project.
Analytic Goals Data:
August 2020 – May 2021
Users: 34K
Sessions: 41K
$6K+: revenue from e-commerce sales
2,000+: goal conversions completed
